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John Varvatos Eyewear from Japan
Carytown Optical: John Varvatos Eyewear Dealer in Richmond, Virginia

John Varvatos eyewear is available and now showing at Carytown Optical in Richmond, Virginia. This eyeglass brand offers the highest quality prescription eyewear for men that offer style, precision, and innovation. John Varvatos eyeglasses, one of De Rigo REM Eyewear brands, are easy to wear, easy to get used to.

De Rigo REM eyewear is home to an impressive wealth of talent that has experience in every facet of the eyewear industry, and in the fields of finance, technology, entertainment, and fashion. This makes De Rigo REM a full-service company, bringing a unique perspective to brand development. Their reputation is what they own, and that which they continually push to elevate. The quality of what they sell and how they sell it is vital to their success day-in and day–out. The customer experience dealing with De Rigo REM is of equal importance.

To create his edgy, downtown-cool men’s clothing and accessories, John Varvatos draws inspiration from his hometown of Detroit and the charismatic rock musicians it’s spawned: Jack White, Alice Cooper, and Iggy Pop, just to name a few. His flagship label, the John Varvatos Collection, includes chic and artsy men’s eyewear that perfectly complements his slim-fitting shirts and jeans, distressed leather jackets, and other rocker-friendly garb.

Double saddle bridge sunglasses in timeless tortoise shell, titanium aviator sunglasses and retro eyeglasses receive extra style points thanks to mirrored lenses, custom detailing, and other features. Adjustable nose pads, 100% UV protection, and lightweight materials make these glasses as practical as they are good-looking. No wonder the very rock icons who inspired Varvatos are now some of his biggest fans.

De Rigo REM/ John Varvatos History and Strategy

De Rigo REM is the Los Angeles-based subsidiary of Italian eyewear manufacturer De Rigo Vision, one of the world’s largest eyewear companies. De Rigo REM does brand management, creative services, as well as sales and marketing for the group’s US-based brands, including Lucky Brand, John Varvatos, Jones New York, TUMI, DIFF Eyewear and Gap (Coming in 2022). De Rigo REM constantly explores and implements processes to aid in their customer’s success while growing a sustainable and socially responsible company.

They judge themselves by the quality of their work, how they conduct themselves, what they bring to the relationship of persons and performance, of product and to profit. They further evaluate the quality of their character, what they as people bring to each other and to society. At their core, they hold most dear to the underlying principle of respect mutually among people, and respect for the planet for which they are responsible.

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos today represents a full men’s lifestyle that consists of footwear, bags, belts, eyewear, limited edition watches, men’s fragrances. Worthwhile mentioning is the younger, edgier John Varvatos USA Collection and Converse by John Varvatos. With a vise-like grip on the men’s fashion scene, Varvatos and his trademark detailing have become synonymous with cool. His eyewear collection follows suit by echoing the tough, but tailored touches that have made Varvatos a force to be reckoned with.

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