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Theo Eyewear from Belgium
Carytown Optical: Authorized Theo Eyewear in Richmond, Virginia

Theo Eyewear’s goal has always been to bring people happiness through unique eyewear designs “that color outside the lines to express the wearer’s individuality”. Theo was founded to make a difference in eyewear by crafting unforgettable, luxury frames that leave a lasting impression. Initially a mere memo on an order form, “Theo loves you” evolved into the iconic slogan for Belgium’s most defiant eyewear brand.

Theo Eyewear provides an unforgettable experience, whether you want a frame that whispers or shouts. Every single eyewear piece is a blend of philosophy, technology, skillfulness, creativity, and love of nature. Each frame is handcrafted and carefully examined to transform into a flawless accessory that adds cheerfulness and happiness to people’s lives. Theo has emerged as a leading eyewear brand in the industry, offering a diverse range of glasses that are sold in 50 countries across the globe.

If you’re ready to experience glasses that combine innovative effects, vibrant colors, and lightweight frames, then it’s time to try Theo. With an unbeatable combination of Theo’s newest frames and our eyewear styling expertise, Carytown Optical is the place to go. We accept phone orders and ship eyewear directly to your doorstep.

History and Eyewear Strategy

Starting as a small family business in Belgium in 1987, Theo Eyewear was founded to create eyewear that is unique from the mainstream options. Patrick Hoet and Wim Somers, the company’s co-founders, call their creations ″glasses for human beings.″ This phrase perfectly reflects the brand’s belief in prioritizing the individuality of every person who wears their frames.

Located in Antwerp, Belgium, known for its avant-garde culture, Theo’s groundbreaking designs are a natural fit. Theo has never followed trends but rather created them. The eyewear brand is famous for its extravagant and exceptionally unique eyeglass collections that exude humor, color, and love.

Each eyeglass is meticulously handcrafted to meet the highest quality standards and capture the perfect balance between amusement and amazement.  A minimum of 25 skilled workers touches each frame during production. The factory workers are enthusiastic about their work because they are aware of the positive impact of a Theo frame on people.  Theo has turned eyewear manufacturing into an art form.

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